1. A LOT OF RESEARCH
SEO is tough, I get it, and it’s more than just a few keywords here and there. However, if you chose that route, there’s a risk by being penalized by Google and then there’s the risk of not being noticed at all.
First steps to building large traffic around the most popular searched keywords and traffic generator words, you must do the research. Most people use the free and easy tool on Google AdWords, Keyword Planner. Type in as manner keywords you can think of, and they will expand that to a mile long list of top searched keywords, ranking them by volume and competition (low to high).