At Nubrand, our Paid Media Planning and Buying process is designed to help you maximize your advertising budget and achieve your business goals. We work with you to develop a targeted strategy that reaches your ideal audience, captures their attention, and drives them towards action.
The first step in our process is to get to know your business, target audience, and overall goals. We conduct a thorough discovery process to understand your unique selling proposition, competitive landscape, and target audience demographics. Then, we develop a customized strategy that aligns with your business objectives and targets your ideal customers.
Business Evaluation
A Business Evaluation is like giving your company a full check-up, complete with x-rays, blood tests, and a performance review. It's a crucial tool that helps you identify what's working well and what's not, so you can keep your business healthy and thriving. Think of it as a personal trainer for your company - pushing you to improve your performance and reach your full potential. So, grab your business sweatband and get ready to flex your evaluation muscles!
Target Audience Research
Target Audience Research is like going on a first date with your customers - except instead of small talk and awkward silences, you're digging deep to uncover their deepest desires and needs. It's like playing detective, but instead of hunting down clues to solve a crime, you're uncovering insights to sell more stuff.
During Target Audience Research, we take a deep dive into your customers' behavior, preferences, and pain points. We get to know them like the back of our hand, so we can create marketing campaigns that resonate with them on a deep, personal level. Think of it like getting a VIP pass to your customers' inner circle, where you can learn their secret language and gain their trust.
With Target Audience Research, you'll be able to speak to your customers in a way that truly resonates with them. It's like having a secret decoder ring that unlocks the key to their hearts (and wallets). So, get ready to put on your detective hat, sharpen your magnifying glass, and uncover the hidden gems that will help you connect with your customers in a meaningful way.
Advertising Goals
Advertising goals are like setting a New Year's resolution for your business - except instead of vowing to hit the gym every day, you're committing to achieving your wildest marketing dreams. It's like a wish list for your business, where you get to dream big and make a plan to turn those dreams into reality.
With Advertising Goals, you'll be able to set your sights on the prize and map out a plan to get there. It's like plotting a treasure map to the pot of gold at the end of the rainbow - except instead of gold, it's a flood of new customers banging down your door.
So, get ready to channel your inner superhero and set some epic goals for your business. Whether you want to boost your sales, increase your brand awareness, or just take over the world, Advertising Goals will help you get there. It's time to put on your cape, grab your marketing toolkit, and take your business to new heights!
Once we've developed a strategy, we select the most effective channels to reach your target audience. This may include paid search, social media advertising, display advertising, or a combination of these channels. We then allocate your budget based on the channels that will deliver the best results and maximize your ROI.
Some of the popular channels include and are not limited to:
Facebook - the social media platform where you can connect with friends and family, stalk your exes, and argue with strangers about politics all in one place. It's like a virtual coffee shop, where you can catch up on the latest gossip, share pictures of your dog, and tell your high school crush that you had a crush on them for the past 10 years.
But Facebook is more than just a place for procrastination and reminiscing - it's a powerful tool for businesses to connect with their target audience and build their brand. With Facebook, you can reach millions of potential customers with just a few clicks, and create personalized ad campaigns that speak directly to their interests and needs.
So, whether you're looking to socialize, advertise, or just waste some time, Facebook has got you covered. It's like a Swiss Army knife for your social life, with tools for everything from staying in touch with loved ones to boosting your business to the next level.
Instagram - the social media platform where you can make your life look way more exciting than it actually is. It's like a digital scrapbook, where you can curate the highlights of your life and pretend that your latte art and avocado toast are a regular occurrence.
But Instagram is more than just a platform for bragging - it's a powerful tool for businesses to showcase their products and build their brand. With Instagram, you can turn your feed into a visual masterpiece, with stunning photos and videos that capture your audience's attention and make them fall in love with your brand.
So, whether you're looking to share your latest vacation photos or promote your latest product launch, Instagram has got you covered. It's like a virtual art gallery, where you can showcase your creativity and connect with your audience in a meaningful way. So, grab your camera, strike a pose, and let Instagram be your canvas.
LinkedIn - the social media platform where you can connect with professionals, share industry insights, and pretend like you have your professional life together. It's like a virtual networking event, where you can mingle with colleagues, make new business connections, and show off your impressive resume.
But LinkedIn is more than just a platform for job searching and self-promotion - it's a powerful tool for businesses to build their brand and connect with their target audience. With LinkedIn, you can create engaging content that showcases your expertise and establishes your brand as a thought leader in your industry.
So, whether you're looking to land your dream job or take your business to the next level, LinkedIn has got you covered. It's like a digital rolodex, where you can connect with the right people and grow your professional network in ways you never thought possible. So, dust off your blazer, shine your shoes, and get ready to make some serious business connections.
TikTok - the social media platform where you can watch teenagers dance to catchy songs, get lost in the infinite scroll of lip-sync videos, and wonder what happened to your own youth. It's like a virtual talent show, where anyone can become a star with just a few clicks and a clever hashtag.
But TikTok is more than just a platform for entertainment - it's a powerful tool for businesses to connect with younger audiences and showcase their brand in a fun and creative way. With TikTok, you can create short, snappy videos that capture your audience's attention and make them fall in love with your brand.
So, whether you're looking to go viral or just add some fun to your social media strategy, TikTok has got you covered. It's like a digital dance party, where you can let loose and show off your brand's personality in ways that you never thought possible. So, grab your phone, hit record, and get ready to create some seriously shareable content.
Twitter - the social media platform where you can share your thoughts in 280 characters or less, argue with strangers about politics, and watch memes go viral faster than you can say "covfefe". It's like a virtual town square, where you can keep up with the latest news, engage in lively debates, and share your hot takes on just about anything.
But Twitter is more than just a platform for venting and arguing - it's a powerful tool for businesses to connect with their target audience and build their brand. With Twitter, you can create engaging content that sparks conversations, showcases your expertise, and establishes your brand as a thought leader in your industry.
So, whether you're looking to start a Twitter war or start a conversation, Twitter has got you covered. It's like a digital soapbox, where you can share your opinions and connect with your audience in real-time. So, grab your keyboard, fire up your hashtags, and get ready to make some noise on Twitter.
