NuBrand is a digital marketing agency that specializes in helping businesses grow their brands and reach new customers. One of their clients is WeVillage, a childcare company that provides safe and fun spaces for children to learn and play. WeVillage recently underwent a major rebranding effort, and NuBrand was there every step of the way to help them achieve their goals.

Background

WeVillage was founded in 2010 in Portland, Oregon, with a single location that provided flexible and affordable childcare options for families in the area. Over time, the company grew to include several more locations, each offering high-quality care and educational programs for children of all ages.

However, as WeVillage continued to expand, the company realized that its branding and digital marketing efforts were not keeping up with its growth. The website was outdated, the messaging was unclear, and the company was not effectively reaching its target audience.

That's when WeVillage turned to NuBrand for help.

Challenges

WeVillage faced several challenges as it embarked on its rebranding effort. First, the company needed to create a new brand identity that reflected its values, mission, and unique approach to childcare. Second, it needed to design and launch a new website that was easy to use, visually appealing, and optimized for search engines. Finally, it needed to develop and implement a digital marketing strategy that would help the company reach new customers and grow its business.

Solutions

NuBrand worked closely with WeVillage to address each of these challenges. First, NuBrand conducted a thorough analysis of the company's existing brand and messaging, as well as its target audience and competitive landscape. Based on this research, NuBrand developed a new brand identity for WeVillage that emphasized the company's commitment to providing safe, fun, and educational childcare services.

Next, NuBrand designed and launched a new website for WeVillage that was modern, user-friendly, and optimized for search engines. The website featured a clean, intuitive design, high-quality photography, and easy-to-navigate pages that highlighted the company's services and programs.

Finally, NuBrand developed and implemented a comprehensive digital marketing strategy for WeVillage that included search engine optimization (SEO), social media advertising, email marketing, and content marketing. NuBrand's team of 16-plus brand growth experts worked together to create a cohesive and effective marketing campaign that helped WeVillage reach new customers and grow its business.

Results

Thanks to NuBrand's efforts, WeVillage's rebranding and expansion efforts were a resounding success. The new website attracted more visitors and generated more leads than the previous site, and the company's digital marketing efforts helped increase brand awareness and drive new business. As a result, WeVillage was able to open several new locations and expand its reach to new markets.

Conclusion

NuBrand's partnership with WeVillage is a great example of how a strategic and holistic approach to branding and digital marketing can help businesses achieve their growth goals. By working closely with WeVillage to understand its unique needs and challenges, NuBrand was able to develop a customized and effective solution that helped the company achieve its rebranding and expansion goals.